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THE SPARROW HOTEL - STOCKHOLM

Dream aficinados

Helin Honung & Thomas Eon

Helin Honung and Thomas Eon are certainly two charismatic individuals, but they are also a couple in real life. We met them at the Sparrow Hotel, nestled in the heart of Stockholm, to get to know them better. In this interview, we hear about their dreams, their hopes, and their sources of inspiration. About what they devote their time to, and what they focus their attention on. What they do to realize themselves and their dreams. Welcome to a world of dreams.

Who are you, what do you do?

Helin:

I'm a casting director and founder of 3rd Space Mgmt. I would describe my brand as; "introducing new charismatic beauty and celebrating diversity." It is something I like, but more than that, it is what I stand for.

Thomas:

I work as a strategist at an advertising agency. I'm helping brands to be relevant by making campaigns at the intersection of tech and culture.

How does the casting industry feel about intersectionality and diversity?

Helin:

Intersectionality is a broad term. It's challenging to change an industry with already defined and established rules. Beauty is an idea that needs to be questioned continuously. And that's basically what I'm trying to do, and I think we slowly but surely see progress. However, the industry needs to change much faster than it's doing right now.

What drove you to start doing what you do?

Helin:

I needed to find purpose, and I'm well on my way to find it.

Thomas:

I didn't want to wear a suit like my father.

Why are you good at what you do?

Helin:

I always want to be striving. It's difficult to tell if you're good at something because I really don't know if I am. But I do know that I want to keep on doing stuff and do it better, for myself. If I do it that way, then that makes me into who I am, it becomes part of identity, and eventually makes me good at what I'm doing.

Thomas:

Because I care.

Where do you draw your inspiration from?

Helin:

My inspiration comes from my own failures, past and current predicaments. I guess that I've made a lot of mistakes in my life. But I can see now that I needed to go through that to understand how to improve and do things in a better way. I can't just listen to people giving me advice, I have to go through it by myself.

Thomas:

When I think about inspiration, I mostly think about colors, shapes, and pictures. I think that's it, I love the artist Rothko. The colors he uses makes me really emotional.

What is your philosophy?

Helin:

My philosophy is to trust that life itself, knows what's right for you.

What motivates you?

Helin:

My past motivates me, I don't want to be where I was before.

Thomas:

What motivates me is to become a better person, and to improve every day.

What makes you feel free?

Helin:

I feel free when I exercise because it's the only time I truly focus on being here and now. Not thinking about the past or the future.

Thomas:

Living abroad makes me feel free, It's like a holiday every day. I'm curious about everything, it's all new for me, and I continuously learn stuff.

How would you describe your intuition?

Helin:

My intuition is an impulse.

Thomas:

My intuition is my magic power. It's my secret sauce. People say I'm very intuitive, and I use it a lot actually, by being a bit spontaneous, going a bit faster than everyone. I guess that intuition for me is about confidence and creativity.

What's the most important thing?

Helin:

The most important thing for me is relationships. That's actually something new to me. I've noticed that the older I get, the more important it is to be kind to people. To show them that you care and feel reciprocity in that caring. That's what I consider a relationship.

Thomas:

To me, the most important thing is integrity, I like people who have their own values and stick to it. I like consistency in people and that you can rely on them because you know that they are thinking that same way. It's also essential to know your own values in life.

Do you have a motto in life?

Helin:

Yes, "That there isn't just one way of doing things in life". Before, I had this idea that there was only one way to achieve something. E.g., Going to school, going to university, taking a specific course, or to hang out with a particular group of people. Now I know that there isn't just one way to achieve what I want. I don't have to follow the set structures in society to reach something that I want in life.

Thomas:

My motto is, "Tell me that I can't do something, and I will prove you wrong".

What do you dream about?

Helin:

I dream of being wonderful.

Thomas:

I feel that it's time to change in a lot of ways. I'm actually dreaming about experiencing a revolution. I wish that I could experience one during my lifetime.

How would you describe a dream?

Helin:

I would describe a dream as being something romantic. Because they often represent the desired state that is difficult to achieve.

Thomas:

To me, a dream is like a window into myself. It's about looking inside, going through memories, and reflecting on those to create a future.

Do it your way, and if that doesn't work, find another way, but still your way

Can you describe a dream you recently had while sleeping that affected you in some way?

Thomas:

I remember a dream where I was spending time with my grandmother on a deserted beach in Bretagne, where I'm originally from. We were having fun, and it was beautiful outside. I felt bad when I woke up because I don't get to see my grandma so much any longer, so ever since then, I'm calling her much more often.

How do you achieve your dreams?

Helin:

I achieve my dreams by constantly visualizing them. I think dreams are something you should think about often, so you can play them as a video in your head. Repeating it and visualizing it makes it more real, almost like something you can touch. Then I think it's easier to focus my energy on achieving that dream.

Thomas:

My opinion is that you need to stop thinking and start doing.

Why are dreams essential for you?

Helin:

I think it's vital to dream because what would life be without it? How would you wake up energized in the morning and not have anything to strive towards? If you think about dreams, it's mostly in your head and about what you think. It's the only place where I, at least, feel that nobody is judging me or have opinions besides myself.

Thomas:

It's imperative to dream because it's the only place you can be totally free. Dreams are necessary, because of them, you can become whoever you want.

How do you define a dream, physically or mentally?

Thomas:

A dream could be a picture, a shape, a color, or a memory. It's difficult for me to define a dream. It's really blurry to me. A dream to me is like a goal, it's what you want to achieve. Dreams are my motivation, it's what makes me get out of bed in the morning and thrive during the day.

What's the first step in questioning the status quo?

Helin:

To identify an issue and deeply tune in to it. I guess it's about finding something that really interests you, where you want to make a difference.

Thomas:

The first step is to understand what's happening. When you know what's happening, then you can start to see a solution.

It's imperative to dream because it's the only place you can be totally free

How will you continue your work?

Helin:

I will continue my work and try to find a structure and a strategy that works and allows me to thrive. I just work now, and it's great, but I want to take it a step further. To do so, I need to find a way of working that works for an extended period, not just for this moment in time.

Thomas:

I'd like to work more with Helin. I trust what she's doing, and I think that I could help.

What's your best tip for realizing dreams in three words?

Helin:

I would say courage, forgiveness, and persistence: That's the tip I can give to others. But also "do it your way, and if that doesn't work, find another way, but still your way."

Thomas:

My best tip for realizing dreams would be perseverance, celebrating success, and courage. For me, the courage to take on risks for the first time is the main obstacle for people. Because once you understand that you can do that, then you can do anything and everything. That's really the one thing I would say to people who are chasing after their own dreams: Try first, have the courage to take that first risk, and you'll be rewarded in the end. Rarely do you hear about people looking back at their life regretting the things they did do, only the things they didn't do.

What's the best way to fulfill your dreams?

Helin:

Don't necessarily say what you dream about, just do it.

Thomas:

The thing I would say to people who are fulfilling or living their dreams is, "What's next? Keep on dreaming, don't stop.

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