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ONE SMALL STEP FOR JUNIPER, ONE GIANT LEAP FOR MANKIND

Written by

Mathilda Wibom Westerberg

Mathilda Wibom Westerberg

Mathilda is the founder of JUNIPER and deeply passionate about getting people to sleep more, sleep better and be happier. She has a background working at big corporates such as H&M and Electrolux but it was working at the coffee chain Espresso House, developing the loyalty program, she found her entrepreneurial spirit which led her to start JUNIPER.

When we started JUNIPER we set out to get people to sleep more, sleep better and be happier. We do this by thoughtfully designing our products to minimize hassle and maximize comfort, and by providing the very best customer service we can imagine. Basically, we try to treat every customer as it was our parents-in-law. Oh yeah, and we also design and manufacture crazy quality bed linens.

But as we all know, sleeping soundly at night is not only about comfort, it is about knowing that you are doing the right things, knowing that you are contributing positively. Knowing that what you did today made the world a little better, and perhaps that step by step your footprints will create a path for others to follow.

JUNIPER - Climate Neutral

CLIMATENEUTRAL.ORG – #BECLIMATENEUTRAL

A few weeks back, we had the opportunity to get in contact with some super inspiring people. Together, they have created ‘Climate Neutral’, an independent non-profit organization working to accelerate the transition to a low-carbon world by putting a price on carbon emissions and getting brands to ensure they are completely carbon neutral.

To us, it sounded like a perfect fit with what JUNIPER is trying to do. Basically to raise the standard in the bed linen industry by offering a better product, at a better price with full transparency of our value chain while taking responsibility for whatever footprint we are causing.

INSPIRATION

We love to be inspired by, and steal with pride from, other brands. We have straight off copied our approach to transparency from ASKET, they are a front runner in the European DTC market in terms of transparency and sustainability. Further, we are inspired by the outdoor industry when it comes to taking responsibility for the climate, Patagonia is one of those brands you just can’t deny being inspired by but there are several others

And now we are teaming up with Climate Neutral to be the front runner in our industry, in turn, we hope to inspire others, our competitors, brands in other industries or really anyone, to take one step forward and commit to being climate neutral.

JUNIPER - #BeClimateNeutral

WHAT’S HAPPENING NEXT?

Together with Climate Neutral, we are closely analyzing our value chain to measure our footprint. Next, we will figure out how we can make improvements to reduce our emissions as far as possible. In the end, we will offset anything we can’t reduce to bring you completely climate neutral bed linens.

Stay tuned, this is just the beginning.

All the best,
Mathilda

Written by

Mathilda Wibom Westerberg

Mathilda Wibom Westerberg

Mathilda is the founder of JUNIPER and deeply passionate about getting people to sleep more, sleep better and be happier. She has a background working at big corporates such as H&M and Electrolux but it was working at the coffee chain Espresso House, developing the loyalty program, she found her entrepreneurial spirit which led her to start JUNIPER.

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