“Whenever I am asked about how I ended up where I am today, I am tempted to say that I don’t know and that I found out pretty late in life what I wanted to become. But in reality, when I think of it, I realize that my journey to this point has been propelled by me chasing my dreams, however big or small – and making them happen.
It’s no rocket science: over the years, I have kept in mind that if I want something, I have to work for it (though I must thank my dad for supporting and never making me feel afraid to fail).
In truth, I have had no rush. Throughout this journey, I had jobs that I loved, friends and family to laugh with and overall, a pretty exciting life. Like everybody else, I have also faced some challenges – but these are unavoidable, and I trust life will fortune the brave.
Besides my job at Absolut, I am a digital consultant, content creator and also – most proudly, the co-founder of a female network called Friendcation.
Friendcation is a digital community with (soon) six thousand women from all over Sweden, brought together by common interests. We organize events and trips and unite our community in collaboration with brands and companies who believe in what we do, and who can offer the community something extra in return for marketing.
The digital platform is just the start – it’s what’s happening outside the internet that is truly amazing. In fact, Friendcation was never meant to be a business, but we soon realized that the strong and engaged community we built was in a lot of companies’ interests.
We then started playing around with different business ideas and proposals, and from that point on we continued to build our product, keeping in mind the business aspect but most importantly, thinking about how we can best contribute to the community.
It is our ambition and goal to create moments and experiences that actually matter, whether that is finding new friends, a travel partner, a new job or even some simple advice on everyday life stuff. Making a difference in some women’s lives while doing great marketing for brands is a win-win situation.
Before I started my own company, I wish I knew that what is seen from the outside is just the tip of the iceberg in terms of the number of hours that must be dedicated to a business. At Friendcation, it’s just us – my partner Joanna Swica and I, putting our hearts and souls into every hour, every event and every woman we have met over the last 2 years.
But to be fair, I never left the safe grounds of my “day time job”, which certainly reduced the pressure to succeed. Friendcation has grown organically, in a pace that we could handle and allowed us to keep our lives together. After all, this is supposed to be fun, and we intend to keep it that way.
However, juggling two jobs can be difficult: I must admit I do feel stressed quite often. Life is demanding and we have a lot of pressure on our shoulders today. I don’t have to have two jobs, but I want this and have the energy and the flexibility to make it work. And as with anything in life, at periods things can get very hectic and demanding, but I always plan for some downtime to reload. One note to self is to never negotiate with my workouts – it’s VERY important to maintain a strong and healthy mind.
On a daily basis, I can say I am the definition of a morning person: I get up at around 5:30, feeling happy and rested after a good 6-7 hours of undisturbed sleep (I guess you can tell I don’t have any kids!). I start the day by making myself a cup of coffee and scrolling the feed in my robe. I then often work out, shower, eat a non-impressive breakfast, all the while singing along to power ballads and answering emails.
I go easy about my day: not a big fan of rushing and stressing. When night-time comes and I find I can’t fall asleep, the ambition is to read a book, do Sudoku or count sheep. In reality, however, I end up scrolling my feed and getting caught up with funny memes.
Finally, if you ask me about my current life goal, I would have to say this: to continue to be driven by my passions. I do not doubt that these will change over time, but I find that exciting. I have no clue what I’ll be doing in a decade and, to be honest, I don’t really have a 5-year plan either.
But all is good as long as I stay true to myself and have a healthy, balanced life – with enough challenges to keep me stimulated, but also with some downtime to reload. Equally important for me is to be a good human, friend and hopefully a mother someday. My definition of success is not being the most powerful women in the world, but rather to be able to do what I love (or at least, enjoy). And yeah, one day I want to have my own summerhouse in a peaceful place. That must count as a plan, right?
What do you keep on your nightstand?
I don´t actually have a nightstand – our bed is built in just to fit between the walls!
Do you do social media in bed?
Yes. Definitely yes
Where do you most like to travel?
To my dad’s summer house in the mountains of Mallorca. I love the island, and it brings total peace for all my senses.
Where in the world where you haven’t been would you most like to spend a night?
Seoul! Or maybe Tokyo, or Cape Town! To be honest, I can’t decide (and I do plan to visit all of them).●