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JENNY “HEMTRENDER” MARTINSSON, FREELANCING INTERIOR STYLIST

Written by

Mathilda Wibom Westerberg

Mathilda Wibom Westerberg

Mathilda is the founder of JUNIPER and deeply passionate about getting people to sleep more, sleep better and be happier. She has a background working at big corporates such as H&M and Electrolux but it was working at Espresso House developing the loyalty program she found her entrepreneurial spirit which led her to start JUNIPER.

“I have a degree in marketing and have always worked with companies in the interior design space, except for a short stint in the traveling industry. After several years working on the industry side I felt I wanted a change and started part time as a project leader at a professional public relations firm. And I’ve basically worked there up until my maternity leave at which point I decided that I needed another change, and finally had the courage to quit to be self-employed 100 % as an interior stylist and blogger.

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Now every day is unique and I never know what to expect, at least looking at a slightly longer horizon. Some days I spend in my office at Gustavsbergs Ateljéer where I do a lot of my desktop based job like writing blog posts, planning new styling projects, invoicing etc. Other days are much more physical and I am running around town looking for furniture and accessories and then of course I have days when I put all this to use on live projects. I meet the photographer early in the morning and we shoot all day until we get what we need, these days can get really long, but are the best ones.

“During maternity leave, I finally had the courage to quit and try standing on my own two legs as an interior design and blogger”

I can feel stressed when it gets to be too much. When you never get any space to just breathe and relax and there is something to do all the time. One of my big dilemmas is that I have a difficult time saying no, especially if the project is fun and of course sometimes this just makes things tough. I try to find time to meditate at some point in the middle of the day, especially if I feel there is a lot on my mind, I use the app Headspace which I think works really well and calms my mind. I rarely have a hard time falling asleep at night but if I do also bring out Headspace and usually this puts me out within 10 minutes or so.

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To create harmony in the bedroom I really like to have solid colors for the walls and duvets. A calm foundation is important, you can use warmer colors or cooler colors but I think that actually matters less. Something else that sometimes gets forgotten is storage, it is super important, I really don’t like having clothes lying around or on hangers for that matter, it actually stresses me, big puffy pillows and comfortable bed linens are also a must for that perfect bedroom.

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In my own bedroom I also always keep a glass of water next to my bed. My boyfriend gets crazy about this because I never drink from it, I just want it to be there if I get thirsty at some point during the night.

“I try to find time to meditate at some point in the middle of the day, especially if I feel there is a lot on my mind”

I don’t love getting up early in the morning but when the alarm clock goes off I definitely get up. The rest of the family usually sleeps for another one or two hours so I have my own morning routine on weekdays, I make a cup of tea and get ready for the day, usually accompanied by Swedish morning talk news show, Nyhetsmorgon. Sometimes I plan a work out in the morning and sets the alarm clock earlier, I really wished that I did this every morning because these days have the best start – but not in this life 😉

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On a Saturday I always hope that my son will sleep in so that we have a chance to get in an extra hour of sleep or so as well. He still sleeps in the same room as us so our sleep is very much intertwined. Then I really appreciate getting up and during summer having a proper breakfast on the balcony accompanied by the morning sun. During the darker months we always have candlelight on the breakfast table.

“There is nothing better than Saturday breakfast on the balcony, with scrambled eggs, homemade orange juice, and tea”

In my spare time, I really like getting back to the west coast where I grew up and my parents and best friends still live. I usually sleep in my old room which they’ve remade into a guest room. Somehow it is the best of two worlds, I feel one hundred percent at home and yet I get treated as a royal guest by my parents.

Some day I would really like to visit Sri Lanka, it is definitely a dream destination of mine and has been so for some time. Another place I would really like to go back to is Gotska Sandön, a small uninhabited Island to the north of Sweden’s largest island Gotland. I was there two years ago but would really like to go again and fall a sleep listening to the wildlife.

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Written by

Mathilda Wibom Westerberg

Mathilda Wibom Westerberg

Mathilda is the founder of JUNIPER and deeply passionate about getting people to sleep more, sleep better and be happier. She has a background working at big corporates such as H&M and Electrolux but it was working at Espresso House developing the loyalty program she found her entrepreneurial spirit which led her to start JUNIPER.

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